Spring is in the air

There are three kind of artists. One kind is bad in marketing the second kind is even worse.

I once sent a message to an artist and her gallery that I was interested in purchasing her work. The gallery answered my e-mail late but within a few days. The artist answered just after a month by asking if her gallery had allready answered my query. I bought two of her pictures I get stll invites from the Gallery, but never heard of the artist again.

Most Artists I buy work from are without gallery. So you would expect they would try to contact me once in a while. Some of them now contact me when the're having an exposition like Matijs van de Kerkhof.

Last Friday I received an exception.
Marleen van de Heuvel sent me this Spring-card.
Why? I don't know, I don't care. It might have been marketing, it might have been an art project, it might have been a spontaneous act. I liked it.


What happened is that I answered her card and so next time I see her the chance of ignoring her booth will be much less likely.


The hint I got from Marleen was to go to the Spring is in the air market in Amsterdam. I reckon she will be there too.

I own seven works of art from her:
But I post her Spring wish:

"Het is lente, geniet ervan." meaning "It's Spring, Enjoy.

The lesson learned for collectors is: artists make art. Marketing or sales are unknown territories to them. Don't expect them to call you, call or e-mail them!


I said there are 3 kinds of artists, I mentioned two kinds. The 3rd kind is Damien Hirst.